Privacy policy

Privacy Policy

Last updated: 24 October 2025

1 – Who We Are

This website and online store (the “Services”) are operated by EPIC DRIVE LTD (“Wagyu Reserve”, “we”, “us”, “our”), Company Number 10517457, registered at 97 Tudor House, Duchess Walk, London, SE1 2SA, United Kingdom. We are the data controller of your personal information for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. You can contact us at: vc@wagyureserve.co.uk.

Our store is hosted by Shopify Inc., which acts as a data processor helping us deliver the Services. Shopify’s privacy practices are available at https://www.shopify.com/legal/privacy.

2 – Information We Collect

We collect and process the following categories of personal data, depending on how you interact with the Services:

Contact Details – name, billing and shipping address, email address, telephone number.
Payment and Transaction Data – card details (processed securely by payment providers), payment method, purchase history.
Account Information – login credentials, preferences, and settings.
Device and Usage Data – IP address, browser type, device ID, cookies, and analytics information.
Communications – messages, enquiries, or reviews you send to us.

We do not intentionally collect personal data from children under 16.

3 – How We Use Your Information

We use your personal information for the following lawful purposes:

To process and deliver your orders, payments, returns, and customer service requests (Performance of a contract).
To send service messages such as order updates or policy changes (Legitimate interest or Contract).
To personalise and improve our website and offers (Legitimate interest).
To send marketing communications where you have subscribed (Consent).
To detect and prevent fraud, secure our website, and comply with legal obligations (Legitimate interest or Legal obligation).
To comply with tax, accounting, and other legal requirements (Legal obligation).

You may withdraw your marketing consent at any time by clicking unsubscribe in our emails or contacting us.

4 – How We Share Your Information

We share personal data only as necessary to run the business. Shopify provides hosting, order processing, and payment infrastructure. Payment processors and delivery carriers receive information to fulfil your orders. Professional service providers may assist with IT, marketing, or analytics under confidentiality agreements. Legal and regulatory bodies may receive data when required by law.

We do not sell personal data. Where we use processors outside the UK or EEA, transfers are protected by the UK Addendum to the EU Standard Contractual Clauses or other approved mechanisms.

5 – Cookies and Analytics

Our website uses cookies and similar technologies for core functionality, analytics, and marketing. You can manage or disable cookies in your browser settings. For details, see Shopify’s Cookie Policy: https://www.shopify.com/legal/cookies.

6 – Data Retention

We keep personal data only as long as necessary for the purposes described in this policy and to meet legal, accounting, or reporting obligations. Retention periods vary depending on data type but typically last up to six years for order information under UK tax law.

7 – Your Rights (UK & EEA Residents)

You have the following rights under UK data-protection law: Access (request a copy of your personal data we hold). Correction (request correction of inaccurate data). Erasure (ask us to delete your data). Restriction or Objection (limit or object to certain processing). Portability (receive your data in a portable format). Withdraw consent (for marketing or other consent-based uses).

To exercise your rights, email vc@wagyureserve.co.uk. We may need to verify your identity before responding. You also have the right to complain to the Information Commissioner’s Office (ICO) at https://ico.org.uk/make-a-complaint.

8 – Security

We use industry-standard technical and organisational measures to protect your data, including encryption and secure servers. However, no system is completely secure, and information is sent at your own risk.

9 – International Transfers

Because Shopify and some service providers are based outside the UK and EEA, your data may be transferred internationally. We ensure adequate safeguards through legally approved transfer mechanisms such as the UK Addendum to the EU Standard Contractual Clauses.

10 – Changes to This Policy

We may update this Privacy Policy periodically. Updates will appear on this page with a new “Last updated” date. Material changes will be clearly notified in accordance with UK law.

11 – Contact Us

For privacy enquiries or to exercise your rights, contact:

EPIC DRIVE LTD (t/a Wagyu Reserve)
97 Tudor House, Duchess Walk
London, SE1 2SA, United Kingdom
📧 vc@wagyureserve.co.uk